Comedians in Cars and Lavazza
The greatest comedian of our time had a show about the greatest celebs in the world, driving the greatest automobiles ever made and drinking coffee. The only thing that was missing was the greatest coffee on earth. But Jerry wasn't looking for a partnership. Neither was Lavazza. However, when a match is made in heaven, no one needs to ask. You just write some scripts funny enough to get Jerry Seinfeld’s attention – and the rest becomes history (and the first co-branded show in Netflix history).
Feeling Italian _ Created a co-branded Lavazza spot featuring Jerry Seinfeld, and a range of other ancillary promotional content, including organic social posts from Jerry and his wife Jessica.
The collaboration sparked a three year sponsorship over the course two seasons of Comedians in Cars Getting Coffee. During this period, we were able to get Lavazza Coffee into the hands and mouths of every single celebrity guest from Ellen Degeneres, to Eddie Murphy, to Kate McKinnon. A value difficult to assign a dollar figure to without being accompanied by the unmistakable bells of a slot machine.
COMEDIANS IN CARS AND LAVAZZA
Client _ Luigi Lavazza S.P.A.